In today’s world, businesses are competing against one another for the attention of consumers more than ever before.
To stand out from your competitors, you will need to have a strategy or plan that will help you grow your business and make the most of that attention. One of the best ways to do this is to SEO (Search Engine Optimization).
But what is SEO? How does it work? and why is SEO important for every business?
In this article, we will be looking into why SEO is important for any business’ growth, how to optimize your website, and how to use SEO as a whole to improve your reach.
Is SEO Still Relevant & Profitable Today? Does it Really Work?
Every year we see news along the lines of “Is SEO going to die?”. The truth is that SEO is still very relevant and super profitable when well executed today.
The benefits of SEO extend far beyond increasing your website’s organic traffic and visibility on search engines like Google, Bing or Yahoo. The visibility SEO services will provide will translate into sales, bookings, and leads.
Whether you own an online business or a physical business, SEO will help you with your marketing efforts. It is the foundation of all digital marketing. If you can manage to dominate Google and other search engines, the sky is the limit.
Why is SEO so important Nowadays?
As mentioned previously, the SEO work you do on your website is the key to getting your content found online. That content should have a direct link and relevance to your service or products. Using internal links you will direct users to those pages, which will equal sales depending on the funnel stage.
Do some industries Benefit from Search Engine Optimisation more than others?
It’s important to note that different industries will see different benefits from SEO. Big industries have more room to increase their website traffic given the fact that they have a larger pool of potential users to target. Thus, more keywords to target and a higher chance to earn a good rank on the search engine results page.
Some of the industries that may benefit from SEO more than others include:
- Advert-Based Industries: Advert-based industries are considered among the most budget-friendly method of marketing. With this method, a business pays to have an ad placed at the top of relevant Google search results. Based on the results of those campaigns, you can then assess the commerciality of terms and use them for your SEO efforts.
- Service-based Industries: Another industry that can see more benefits from SEO is business-to-customer (B2C) service-based industries. These days everything starts with search queries. Every query, product or information a user looks for tends to start on Google and services sit on top of it all. For that reason, service-based industries have an edge in comparison to other industries.
- B2B Industries: The last top industry that tends to see more benefits from SEO is business-to-business (B2B) industries.
Based on the industry, the type of SEO that will help you the most will vary. Some will benefit from Local SEO, while others will need International SEO, E-commerce SEO.
What Should I Consider when coming up with a Winning SEO strategy?
There are several things you should consider in order to come up with a winning SEO strategy. These are some of the most important factors to focus on:
–Your Audience: Your audience is the most important part of your business as a whole. When trying to come up with an effective SEO strategy they will need to be your main focus. You must know who your ideal audience is, what they want from you and how to create a buyer persona. Once you understand and know how to do this, you can create quality content specifically for them.
–Keywords: You need to make sure that your content is very well-optimised for search engine crawlers. There are many SEO tactics to do this, but the most successful method is keyword research. Keyword research is the practice of researching terms descriptive to your business, product or service and adding them throughout your website and content in a very seamless manner.
–UX, UI and Page Speed: These three are very important factors that are intertwined. Google’s algorithm takes them into account when determining where to rank your website. SEO can help you rank, and that is true. But, your technical presence must also be great.
Websites with slow speeds have a high bounce rate. The same goes for a poor user interface and user experience. At the end of the day, the goal of every search engine is to retain users for as long as possible. For that reason, if you have a high bounce rate, it is indicative that either: users aren’t finding what they need on your site, or, they aren’t having a great experience. In any case, you will need to be great at the three to rank.
–On-page SEO Factors: In addition to the strategic factors we have mentioned, there are a number of on-page factors that Google looks for. These include: Adhering to character limits, not having broken links, no keyword stuffing, using the right anchor texts and structured data, not plagiarising content, and more.
–Off-page SEO Factors: Last but not least, the main off-page factor will be to acquire links from relevant and reputable sites. That is one factor that might give you a strong edge ahead of your competitors. Google sees links as a vote of trust. When established sites link to yours, that indicates to Google that they find your content appealing and trustworthy. The more you get, the better.
Should I Hire An SEO Agency or focus on doing it Myself?
Doing SEO for your business is a tricky thing to do by yourself. As mentioned numerous times, it takes time, resources and experience to see any significant results. Choosing an experienced SEO firm with a proven track record is the best investment you can make for growth. At MSTS Solutions, we have a clear system to make sure we understand your goals and work towards accomplishing them.
Here are a few questions we ask all of our clients:
- What are your goals?
- What kind of rank are you hoping to achieve?
- What is your budget?
- Where do you see your website ranking within the next 12 months?
Can a Business Stop doing SEO Once it has gotten Online Success?
It’s possible to stop doing SEO once you’ve achieved a certain level of success. However, SEO is a constant competition. Every website owner wants your rank and they will do everything in their power to get it. If you wish to retain your position or even improve it, you should not stop doing SEO.
There are a large number of benefits to never giving up on the right SEO services and practices. By never giving up, you are putting your best foot forward and staying on top of your game. This way, you never risk falling behind and losing the position you worked so hard to obtain.
Final Thoughts
As we discussed, the reason why SEO is important is that it brings the highest prospect of organic growth. It’s essential for businesses to invest in it if they want to accelerate their growth and revenue subsequently. It can be very challenging, especially for new businesses with limited capital but there is a solution to that problem.
Get in touch with MSTS Solutions, an established SEO firm that will you as a small or medium-sized business implement SEO best practices to take your online presence to the next level!
