Local SEO Services

Did you know that around 46% of all Searches on Google are related to information about local businesses?

Does Every Company Need Local SEO?

Indeed! With the number of consumers looking for local businesses online being higher than ever before, having your business being regularly optimised efficiently for Local SEO is a must, in order to get as much organic targeted traffic as possible. The fact is that more than half of all traffic to local businesses comes from organic online search results in your local area. This is where MSTS Solutions local services are a game changer.

70 to 80% of users completely ignore paid ads, which emphasises the importance of a high organic rank. 51% of all website traffic comes from organic search. Leads from SEO are 8 times more likely to become paying customers than those generated through traditional ad campaigns.

Sense Of Community

The average consumer uses the same product/service, as finding just the right business for your needs can be a tedious task. On top of that, they find value in supporting local businesses. First, they’ll discover you and stop by, your business can then provide them with an incredible experience and win them over as a loyal customer or client. Next, when they need these services again, your name will pop up at the top of the search and trigger their memory. Being found and creating long lasting relationships is one of the core values of Local SEO. Trust takes a long time/high quality to build, but it is essential to guarantee the success of your business.

Build Trust and Authority

Every consumer assumes that the top sites in Google, Yahoo… are trustworthy, as the Search Engine has enough trust to rank them higher than the competition. A spot within the 1st page will gain your business the respect and authority in your niche.

Organic Relevant Traffic

It is no secret that the first 5 results of your search receive 67.6% of clicks (outside paid advertisement). Having your business appear within the top 5 search results will improve your traffic and revenue inmensely.

Local SEO Roadmap

Technical SEO Audit

Google My Business

Local Keyword Targeting

Backlink Analysis

Reporting

Technical SEO Audit

This is the first step. We will focus on the technical aspects of your website that aren’t in line with Google’s best practices as well as Bing, Yahoo, DuckDuckGo… we’ll list the fixes that need improvement and plan to solve them . On-Page Optimization: This part of the process focuses on your website’s content and structure. Our main focus here will be to make the best of what the users would see. We’ll use some of the findings from the technical Audit and find opportunities to better the site. After that, we’ll proceed to have a thorough look at your direct competitors’ profile to find opportunities that the aren’t taking advantage of as well as keyword research. We won’t duplicate what they do but in most occasions, your competition might be targeting keywords that are relevant to your business, with low competition and great traffic. When that happens, we add it to our keyword list to then make a plan of execution. Our SEO strategy focuses deeply in the mix between Search Engine and User Experience. Search Engines are designed to emulate human behavior as much as possible, so, when a site follows best practices, is user friendly, produces great content and the keyword choice is not only relevant but has a great number of searches, low competition and a great strategy behind it, it becomes a recipe for inevitable success in organic traffic increase and better rankings.

Google My Business

Google my Business is by far one of the most impactful platforms Google has developed. Having relevancy to a surgical degree, understanding how Google categorizes each business based on industry, services, location… will help you reach the right audience for your business. It not only is a tool that serves as a directory but it has a built in review system and you can add information about your products/services, events and everything relevant to your business. After snooping through the web, we realized that many businesses specifically in service industries aren’t taking advantage of this tool and have very standard and generic profiles. Hence why we decided to specialize in it and deliver it as a part of our local SEO services.

Local Keyword Targeting

We will ensure each and every one of your landing pages is optimized to target the appropriate local keywords. We will add the keyword of choice as well as the location to the metadata and have a very detailed report of your competitors’ keyword profile to make sure we don’t leave any gaps open and improve your keyword profile and content. It is important to understand what keywords you can compete for based on the current state of your site authority wise. That’s where MSTS Solutions comes to play. Keyword research was the first service we’ve ever offered and have dedicated team with a combined of 22 years focusing primarily on OnPage optimization with an emphasis on Keyword research. Whether the intent is navigational, Informational or Transactional, we’ve mastered the craft.

Backlink Analysis

Did you know according to a study conducted by the very popular Ahrefs, 90.63% of content gets zero traffic from Google? What would be needed to get your content seen? An effective Backlink strategy! In 2021 every website should have a blog. It has proven to be the most effective way to attract new well-targeted eyeballs to your business. Having great content will attract users organically and that very content that was exceptionally crafter will get shared which will become a snowball effect. There’s a reason why the top 10% of local businesses get 90% of all traffic. The average local business either doesn’t have a blog or posted a few times and left it on the side as they got busy with the day-to-day duties of the business. Having a blog that has informational, navigational, and transactional content will funnel users in the right stage of the buying cycle and ensure they get what they’re looking for from your business.

Reporting

Last but certainly not least, we report our progress in a very detailed, comprehensive, and user-friendly way. We make reports every two weeks to keep clients up to date with the progress the site has been making. It will be in different formats, Google Data Studio being the main one as it has proven to be the most inclusive tool to show consistent changes. The reports allow us to see what has been working and what needs review to always stay on top of our campaigns.